Play as a brand

Give your brand a direction

Choose brand, enter your business name or invent one, then select an ambition. Naming a business does not create a public listing or paid placement. Your career and progress are stored in this browser.

You start with 1,000 fictional followers, £5,000 game cash, 70 trust and 80 energy. Decide what your audience should return for: laughter, useful advice, authenticity or something they care about. That promise gives your content a direction.

For example, an imagined independent clothing label could make styling ideas its promise. A clear opening about wearing one jacket three ways gives the audience a specific benefit. A post that says everything about every product at once gives them more work to do.

Choose a useful result

In the simulated composer, adapt the hook, voice, visual and audience strategy. Regulars, discovery and customer-focused choices serve different aims. A post that reaches fewer people can still lead to fictional enquiries. Trust influences conversion; follower count does not tell the whole story.

Brand posts cost £300 game cash, with extra costs for some visual styles. Energy also falls when you publish. Read the displayed costs, use your resources and take recovery turns when needed. The point is to make trade-offs, not to post endlessly.

Handle offers and consequences

Each chapter links posts with follower messages, a partnership offer and a later response. Ask whether the partner fits the brand, whether the claims are sound and how the relationship should be explained. A bigger fee may bring a bigger responsibility.

Try the same broad goal with a different strategy on another career. Compare audience growth, trust and enquiries rather than treating one viral result as proof. Scoring follows game rules and chance; it is not a forecast for your real business.

CLOUT is free to play. All performance, fees and income are fictional, and nothing is posted to a real account. For real business content, explore the existing EDEN link separately.