FREE ONLINE SOCIAL MEDIA STRATEGY GAMEBig ambitions. Public consequences.
Become an influencer.
Build a brand.
Build an audience. Win the deals.
Handle the drama.
Play CLOUT, a free browser game about building an audience, winning sponsorships and managing your reputation. Choose an influencer or brand, enter your name and make your entrance.
Choose your path ↗Free to play · No account neededWho would make the better influencer—you or your mate?
Send them CLOUT and see how they handle the spotlight.
AUDIENCE ↑BIG DEALS ✦REPUTATION MATTERSEXPECT THE UNEXPECTED ↗
STEP 1 OF 3 · CHOOSE YOUR ROLE
- 1. Choose your role
- 2. Enter your name
- 3. Make your entrance
Choose who you’ll play as
Your name. Your story.
Play as yourself, invent an influencer, or build your own brand.
Enter your influencer name
Use your own name or invent one.
is entering the spotlight.
£5,000. Your first 1,000 supporters.
One offer that could change everything.
How your career works
Each decision advances one week. Manage your audience, cash, trust and energy. Choices have costs and consequences, including chance. Your opening story remembers your decisions. Weekly running costs are £150 for an influencer or £300 for a brand. Recovery is always available if you run out. Progress saves in this browser.
02 / The attention economy
A marketing strategy game where your choices matter.
01
Make your move.
Each turn brings a new opportunity, temptation or problem. Choose your response.
02
Face the fallout.
Watch your audience, cash, trust and energy. A bigger following is only part of the story.
03
Keep becoming.
Reach your ambitions, recover from setbacks and keep playing. You decide when to stop.
New to CLOUT? Read the full How to Play guide for rules, scores and campaign tips.
SOMEONE SPRING TO MIND?
Know someone who’d love the drama?
Send them a free game about big deals, bold choices and a reputation to protect. Everyone builds their own career.
FROM THE GAME TO YOUR BUSINESSPlaying at marketing?
Playing at marketing?
Try it for real.
CLOUT is a game about getting noticed. EDEN helps your real business find something worth saying.
Discover timely ideas and turn them into social media posts for your business.
What could your business say today? ↗About your data
Your game progress is saved in this browser. Anonymous daily counts measure visits, game starts, decisions, sharing actions and EDEN clicks. Shared links identify the sharing channel without identifying the sender. We do not collect player names, emails or persistent tracking identifiers. All game money and events are fictional.