Play as an influencer

Start with a reason to follow you

Choose influencer on the home page, enter your own name or invent a character, then choose an ambition. You begin with 1,000 fictional followers, £5,000 game cash, 70 trust and 80 energy. Your first audience choice is a promise: make people laugh, make it useful, keep it real or make them care.

Imagine a travel creator whose promise is useful advice. “Five mistakes I made packing for a weekend away” gives followers a clear reason to stop. An unrelated paid recommendation may attract attention while making the account harder to understand. In the game, try a voice and visual that suit your lane and compare the response.

Create the post, then handle the attention

Write or adapt an opening, choose a visual and publish to the simulated feed. Watch views, likes and comments arrive. A post can connect with regular followers without becoming a breakout. Chance affects reach, so judge a sequence of decisions rather than one lucky result.

Each three-post chapter connects your content with follower messages, a fictional partnership offer and a later consequence. A tempting fee becomes a decision about fit, claims and creative control. Your trust, cash and energy matter alongside follower growth.

Try a decision before the next post

A sponsor offers money for a product you would not normally discuss. What would your audience need to know? Compare accepting, negotiating and declining. Then use the game’s feedback to think about what you gained and what you risked.

Four once-per-chapter lifelines offer simulated audience feedback, consultant advice, an EDEN creative starting point or a two-version test. Read the costs before using them. None guarantees a successful post.

All followers, deals and money are fictional. CLOUT does not publish to real social accounts. Progress stays in your browser; no account or download is required.